Ford Motor (Ford Motor Company), an American car company, which manufactures cars brands Ford, Mercury, Lincoln, trucks, various agricultural machinery. Ford owned company Jaguar. Is headquartered in Diborne (Mich.), near which was once a farm parents of Henry Ford.
The company was founded by Henry Ford in 1903 and immediately thought of its creator intended for mass production of cheap cars. Originally, this was the model «A», in 1908 it changed its model «T», dubbed cartoonists “tin Lizzie.” The successes of the new models were so great that the ever-expanding enterprise of Ford could not cope with orders.
At Ford Motor in 1913, first in the world in the production method of standardization was introduced interchangeable parts production and vehicle assembly line technology, which allowed for only one year raising productivity by 40-60%.
At the same time and wages and salaries increased so that the industry exceeded the average two-fold. In enterprises introduced an eight-hour workday. By mid-1914 were produced 500 thousand models «T», by 1923 every second car in America was made in the factories of Ford Motor.
In 1922, Ford Motor Company acquired the Lincoln management, tasked with Edsel Ford. Authoritarian management style senior Ford becomes a favorite target of the left press, Ford’s refusal to tolerate trade unions in their enterprises this is a campaign of harassment. However, Americans by the end of the 1920′s are tired of repetitive model «T».
Next break out competitors from General Motors. “Ford Motor” corresponds to a model “Ford A», whose popularity still lags behind the Chevrolet and Buick. In the 1920-1930-ies “Ford Motor” actively opens branches in many countries, including cooperating with Soviet Russia (establishment of GAZ, AMO).
While Henry Ford treated the October Revolution sharply negative, however, he believed that Russia has a great future if she will take the path of industrial development. The Great Depression of 1929 sharply reduced car sales.
Twice falling wages. Relatively successful was a line of cars “Mercury”, launched in 1938. Company nominally controls the Edsel Ford, but his authority is not comparable with the authority of his father.
In cases begins stagnation that lasted until the Second World War, when military contracts in business. After a brief reign the old man’s Ford (Edsel died in 1943) v1945 power was transferred to Henry Ford, the second one, breathed new life into the company.
Ford Jr. reorganizes recruitment system, uses a strategy for the firm known to him from the war methods of brainstorming, inviting a group of systems analysts.
Starting the series of models “Thunderbird» (Thunderbird) in 1955 and “Mustang» (Mustang), who are now classics, consolidated financial position of Ford Motor. In West Germany in 1967 coming off the Ford Fiesta, have gained popularity in Europe.
Since the mid 1980′s produced Taurus »(Taurus). The acquisition of Jaguar further increases the range of Ford models in comfort in no way reminiscent of the “Tin Lizzie”.
The company is open to innovation and change, it is interesting that Ford Motor, a pioneer in the introduction of the conveyor, the very first among large corporations, and refused it, as modern working more efficiently do the job, which is an element of self-creation.
In the “Big Three” U.S. car business, Ford Motor is up there amongst them.
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(Article courtesy of Auto Premium Web)
